About Us

The Blv-ory

Short for “Blvd Story,” The Blv-ory was created by the team behind Barbers Blvd, a humble shop in Matraville, NSW. It started with a simple goal: solve the everyday problem almost everyone in the hair industry knows too well, itchy, uncomfortable clothes covered in stray hair.

Tired of dealing with that constant annoyance, we decided to design something better. Not just for barbers and stylists, but for anyone sick of hair sticking to their clothes. 

After heaps of testing, designed with our very own Repella™ technology, The Blv-ory apparel was born, Hair-repellent elevated workwear that’s comfortable, breathable, and actually works. Designed to keep you sharp, focused, and itch-free all day. This isn’t just clothing it’s a fix to a daily grind, made to make your workday smoother.